The Pain Of Recipes For Chicken

Just a bite into one’s favourite McVeggie Burger at a McDonald’s restaurant, and you could surprise how the lettuce tastes so recent and juicy, as if it’s simply been brought from a farm on a cool hill station. You wouldn't be mistaken in your feeling of shock, because the lettuce is not just any lettuce but the Iceberg variety of lettuce, which has arrived all the way from the cool Nilgiris mountains of South India.

The year was 1996 when McDonalds’s approached Ooty Farms and Orchards based within the Nilgiris, (at the moment, the company isn identified by the title Green Earth Fresh Produce), to get the common supply of top of the range iceberg lettuce to the meals chain. Later, two extra companies joined McDonald’s as suppliers of that particular number of lettuce.

What began as a mere one hundred tonnes of lettuce supply obtainable only for half the year, the supply of this crucial ingredient in a McVeggie burger has as we speak gone up to nearly 1,250 tonnes per yr, with the chain of McDonald’s restaurants in India (South and West) having elevated to more than 400 retailers. In impact, the demand for the highest-high quality lettuce grew by 25 per cent, yr-on-year.

So, what makes the Iceberg lettuce thrive in the Nilgiris? The Nilgiris’ soil and local weather lend to the Iceberg lettuce its unique crunchy texture and taste that you just love inside your burger.

That’s how India’s first large-scale lettuce farms were created.


Today, Green Earth Fresh Produce is run by a first-technology entrepreneur C Magesh Kumar. After a number of experiments with varied vegetables and fruits, Magesh Kumar zeroed-in on lettuce with the McDonald’s family. Although Magesh Kumar was a Maths graduate, he soon realised that his true love was horticulture.

He recalls, “I travelled to satisfy the massive Mac guys and bag the deal. He employs 100-odd farmers on contract basis to domesticate the lettuce. The challenging part was in convincing them that we might supply them the quality produce that they wanted.” He started with solely 10 acres, however right this moment owns one hundred acres, unfold out at 4 locations - Kookalthorai, Thoraihatty, Chinna Coonoor and Coonoor.

Is it any marvel that Green Earth Fresh Produce is ready to produce 1,250 tonnes of Iceberg lettuce annually. Ninety % of the amount produced is supplied to McDonalds eating places.

This can be an awesome instance of localization initiative undertaken by McDonald’s.


All about Iceberg Lettuce

Besides being a layer in McDonald’s burgers, the Iceberg lettuce could be utilized in varied different recipes as nicely. It may complement any salad, be it fruit, vegetable, hen or seafood, to add nice “crunch” worth. Then, even sandwiches and soups can benefit from the presence of an Iceberg Lettuce.

Iceberg lettuce is wrongly considered to have little nutritional worth, but is definitely a superb source of potassium, manganese, iron, calcium, magnesium and phosphorous, apart from sodium, copper and zinc. Additionally it is an excellent supply of vitamins A, K and C, B6 and B9 (folate) besides thiamin.

Being rich in vitamin A makes it precious for healthy eyes, besides the growth and growth of bones and the strengthening of the immune system. Being an excellent supply of folate, it helps pregnant girls to forestall birth defects, and in addition helps in preventing cancer, coronary heart illness and strokes. Containing vitamin K, it helps normal blood clotting.

Because the Iceberg lettuce largely comprises water, and is barely 14 calories per 100 grams, comprising dietary fiber, moreover being low in sodium and really low in saturated fat and cholesterol, it also aids weight reduction.

If buying some Iceberg Lettuce your self from the market, make sure to all the time select fresh Ice berg lettuce, with crisp leaves. Lastly, remember to store it in a cool place. The following thing to do is to clean it effectively.

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