Life, Death And Baking Recipes
Just a chew into one’s favourite McVeggie Burger at a McDonald’s restaurant, and you might marvel how the lettuce tastes so recent and juicy, as if it’s just been brought from a farm on a cool hill station. You wouldn't be flawed in your feeling of shock, because the lettuce is not only any lettuce but the Iceberg variety of lettuce, which has arrived all the best way from the cool Nilgiris mountains of South India.
The 12 months was 1996 when McDonalds’s approached Ooty Farms and Orchards based mostly within the Nilgiris, (right this moment, the corporate isn recognized by the identify Green Earth Fresh Produce), to get the common supply of top quality iceberg lettuce to the food chain. Later, two extra corporations joined McDonald’s as suppliers of that individual variety of lettuce.
What started as a mere one hundred tonnes of lettuce supply out there just for half the year, the provision of this essential ingredient in a McVeggie burger has right this moment gone as much as nearly 1,250 tonnes per year, with the chain of McDonald’s restaurants in India (South and West) having elevated to greater than 400 retailers. In effect, the demand for the top-high quality lettuce grew by 25 per cent, yr-on-yr.
So, what makes the Iceberg lettuce thrive in the Nilgiris? The Nilgiris’ soil and climate lend to the Iceberg lettuce its distinctive crunchy texture and taste that you just love inside your burger.
Today, Green Earth Fresh Produce is run by a primary-era entrepreneur C Magesh Kumar. After a number of experiments with various vegetables and fruits, Magesh Kumar zeroed-in on lettuce with the McDonald’s family. Although Magesh Kumar was a Maths graduate, he quickly realised that his true love was horticulture.
He recalls, “I travelled to satisfy the large Mac guys and bag the deal. The challenging half was in convincing them that we may provide them the standard produce that they wanted.” He started with only 10 acres, however right this moment owns a hundred acres, unfold out at 4 locations - Kookalthorai, Thoraihatty, Chinna Coonoor and Coonoor. He employs 100-odd farmers on contract basis to cultivate the lettuce.
Is it any surprise that Green Earth Fresh Produce is in a position to supply 1,250 tonnes of Iceberg lettuce every year. Ninety % of the quantity produced is equipped to McDonalds eating places.
All about Iceberg Lettuce
Besides being a layer in McDonald’s burgers, the Iceberg lettuce may be utilized in varied other recipes as well. Then, even sandwiches and soups can profit from the presence of an Iceberg Lettuce. It may possibly complement any salad, be it fruit, vegetable, chicken or seafood, so as to add nice “crunch” value.
Iceberg lettuce is wrongly considered to have little nutritional worth, but is actually a wonderful source of potassium, manganese, iron, calcium, magnesium and phosphorous, moreover sodium, copper and zinc. It's also a superb supply of vitamins A, K and C, B6 and B9 (folate) besides thiamin.
Being rich in vitamin A makes it invaluable for wholesome eyes, besides the growth and improvement of bones and the strengthening of the immune system. Being a great supply of folate, it helps pregnant ladies to prevent birth defects, and in addition helps in combating most cancers, coronary heart illness and strokes. Containing vitamin K, it helps regular blood clotting.
Because the Iceberg lettuce largely comprises water, and is just 14 calories per one hundred grams, comprising dietary fiber, apart from being low in sodium and very low in saturated fat and cholesterol, it also aids weight loss.
If buying some Iceberg Lettuce your self from the market, ensure to at all times choose contemporary Ice berg lettuce, with crisp leaves. Lastly, remember to store it in a cool place. The following factor to do is to wash it properly.
The 12 months was 1996 when McDonalds’s approached Ooty Farms and Orchards based mostly within the Nilgiris, (right this moment, the corporate isn recognized by the identify Green Earth Fresh Produce), to get the common supply of top quality iceberg lettuce to the food chain. Later, two extra corporations joined McDonald’s as suppliers of that individual variety of lettuce.
What started as a mere one hundred tonnes of lettuce supply out there just for half the year, the provision of this essential ingredient in a McVeggie burger has right this moment gone as much as nearly 1,250 tonnes per year, with the chain of McDonald’s restaurants in India (South and West) having elevated to greater than 400 retailers. In effect, the demand for the top-high quality lettuce grew by 25 per cent, yr-on-yr.
So, what makes the Iceberg lettuce thrive in the Nilgiris? The Nilgiris’ soil and climate lend to the Iceberg lettuce its distinctive crunchy texture and taste that you just love inside your burger.
That’s how India’s first giant-scale lettuce farms had been created.
Today, Green Earth Fresh Produce is run by a primary-era entrepreneur C Magesh Kumar. After a number of experiments with various vegetables and fruits, Magesh Kumar zeroed-in on lettuce with the McDonald’s family. Although Magesh Kumar was a Maths graduate, he quickly realised that his true love was horticulture.
He recalls, “I travelled to satisfy the large Mac guys and bag the deal. The challenging half was in convincing them that we may provide them the standard produce that they wanted.” He started with only 10 acres, however right this moment owns a hundred acres, unfold out at 4 locations - Kookalthorai, Thoraihatty, Chinna Coonoor and Coonoor. He employs 100-odd farmers on contract basis to cultivate the lettuce.
Is it any surprise that Green Earth Fresh Produce is in a position to supply 1,250 tonnes of Iceberg lettuce every year. Ninety % of the quantity produced is equipped to McDonalds eating places.
This can also be an awesome example of localization initiative undertaken by McDonald’s.
All about Iceberg Lettuce
Besides being a layer in McDonald’s burgers, the Iceberg lettuce may be utilized in varied other recipes as well. Then, even sandwiches and soups can profit from the presence of an Iceberg Lettuce. It may possibly complement any salad, be it fruit, vegetable, chicken or seafood, so as to add nice “crunch” value.
Iceberg lettuce is wrongly considered to have little nutritional worth, but is actually a wonderful source of potassium, manganese, iron, calcium, magnesium and phosphorous, moreover sodium, copper and zinc. It's also a superb supply of vitamins A, K and C, B6 and B9 (folate) besides thiamin.
Being rich in vitamin A makes it invaluable for wholesome eyes, besides the growth and improvement of bones and the strengthening of the immune system. Being a great supply of folate, it helps pregnant ladies to prevent birth defects, and in addition helps in combating most cancers, coronary heart illness and strokes. Containing vitamin K, it helps regular blood clotting.
Because the Iceberg lettuce largely comprises water, and is just 14 calories per one hundred grams, comprising dietary fiber, apart from being low in sodium and very low in saturated fat and cholesterol, it also aids weight loss.
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